Category: Marketing

The Opportunity

As a Product Data Specialist, you will work within the marketing team and builds strong cross-functional and collaborative relationships with key business stakeholders such as category managers, business analysts, various other departments and suppliers in maintaining product-related master data, product information management system (PIM) related processes and systems and digital assets for Tradelink.

You will build efficiencies across Tradelink’s functional teams so that new and existing product item data is accurate and inclusive of operational data and application data and enriched for use across digital channels.

This position will be based in our Tradelink Head Office in Banyo, QLD.

The Product Data Specialist has overall responsibility for:

• The PIM operation, function and strategy to support the needs of Tradelink and its business operations, including setting and maintaining PIM data standards and requirements
• Evaluating all current and new data to ensure that it is complete, accurate and updated on a timely basis
• Maintains PIM data integrity across products and associated business-critical data requirements
• Ensuring current processes for acquiring and maintaining item data are documented and maintained, and individuals are trained and supported as needed to ensure compliance to processes, systems and data requirements
• Identifying and managing the associated risks involved with inaccurate product information within quality, time and budget targets
• Communicates with cross-functional teams, internal and external stakeholders (e.g. stores and suppliers) to resolve data issues

About You

To be successful in this role you will possess:

• Bachelor’s Degree with 1-3 years of relevant experience or equivalent combination of education and/or experience
• Ability to demonstrate good organisational and follow-up skills and work independently with minimal supervision, including the ability to balance multiple tasks
• Ability to demonstrate strong analytical, use of data query tools and problem-solving capabilities, with an excellent ability to interpret and produce insights that are meaningful to all stakeholders
• Excellent customer focus for both internal and external
• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules
• Advanced proficiency in Microsoft Office, especially Excel, as is the ability to quickly learn and use job-specific computer applications
• Exceptional understanding and demonstrated skill in mathematical and financial calculations
• Ability to demonstrate excellent written and verbal communication and presentation skills, and the ability to deliver effectively to suppliers, customers or team members
• Strong interpersonal skills, ability to interact and work effectively with people across the business, with the ability to cultivate relationships across business functions to achieve objectives
• Hands-on experience in the use of MDM tools and eCommerce platform experience
• Hands-on experience in the implementation and/or use of a PIM platform, STEP expertise a plus
• Experience with gathering voice of the customer from internal stakeholders and customers and an understanding of how to evaluate the opportunity/value behind those customer needs is strongly preferred

About Us

Tradelink offers a close-knit team environment combined with the benefits of an extensive national branch network as well as the support of Fletcher Building – an international player within the building and construction industry.

With more than 200 retail branches and 100 showrooms across the country, we sell a high-quality range of bathroom, laundry and kitchen products as well as tools, parts and fittings. With 150 years in the industry, there’s a reason we’re Australia’s trusted name in plumbing supplies.

As we bounce back from the impact of Covid-19, the team are operating a temporary 9-day fortnight where you are given the opportunity to shape your working week around what suits you. 

The Opportunity

We’re on a mission to grow and engage our loyal Tradelink customer base. This newly created role is tasked with growing broad as well as targeted awareness for Tradelink across a wide customer base through close management and execution of targeted content to support promotions, product and brand activity, they are responsible for the management of content across all Tradelink channels. 

Reporting to the Marketing Manager, you will be responsible for supporting the generation of promotional and product calendar and ensuring that delivery of content is timely, accurate and aligns with our promotional goals. You will need to be highly organised and completely comfortable with demanding deadlines and hands on development and hands-on execution of content.

As Content Manager you will focus on execution of content, ROI and driving top line sales through promotional activity via digital channels.

This is much more than a digital role. While growing our digital content and engagement is a significant part of this role, the other aspects require a thorough analysis of trends and insights to optimise ROI measure success of content.

This position will be based in our Tradelink Head Office in Banyo, QLD.

Your responsibilities include, but not limited to:

• Plan, execute and measure execution of all digital content
• Build social media presence and influence with B2C and B2B customers
• Manage customer database and all marketing communication to customers
• Build content strategy that increases awareness for Tradelink and our product offer with a focus on ROI
• Develop KPIs that demonstrate efficiency of the promotional and product calendar, content and report regularly to Marketing Manager
• Support growth in website traffic, conversation rates and ultimately sales on the B2C eCommerce website
• Support current B2B platform, Tradedoor, and business in expanding our digital B2B customer experience
• Working collaboratively with category and network marketing teams to ensure our digital merchandising is always up to date with current market demand
• Work closely with Content Producer to brainstorm new and creative growth strategies and deliver created content across all channels.

About You

To be successful in this role you will possess:

• 3+ years digital marketing experience with end to end management of campaigns and promotions
• Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI
• Excellent understanding of the digital landscape including but not limited to eCommerce, social media, email marketing
• Excellent understanding of business commerciality, web analytics and ability to asses ROI
• Experience in using Google Analytics to derive insights and drive content decisions
• Be able to execute content across channels ie. setting up and sending eDMs, scheduling social content, working within a website CMS.
• Understanding of SEO principles in relation to content management
• Strong project management skills with a very high attention to detail, and ability to support execution of high-quality content 
• Strong people person, with the ability to develop and maintain relationships
• Analytical and ability to develop insightful reports to measure success of promotional activity
• Flexible and resilient with ability to work in a fast paced, demanding yet rewarding environment
• Excellent verbal, written and presentation skills

About Us

Tradelink offers a close-knit team environment combined with the benefits of an extensive national branch network as well as the support of Fletcher Building – an international player within the building and construction industry.

With more than 200 retail branches and 100 showrooms across the country, we sell a high-quality range of bathroom, laundry and kitchen products as well as tools, parts and fittings. With 150 years in the industry, there’s a reason we’re Australia’s trusted name in plumbing supplies.

As we bounce back from the impact of Covid-19, the team are operating a temporary 9-day fortnight where you are given the opportunity to shape your working week around what suits you. 

The Opportunity

We’re on a mission to grow and engage our loyal Tradelink customer base. 

We’re looking for a creative content producer to own our content creation process and production to increase engagement with our customers. If you have great storytelling skills and like the idea of working with interior designers, architects, plumbers and builders, this is the job for you. 

As a Content Producer at Tradelink, you will play a pivotal role in conceptualising and producing engaging content that speaks to our customers through all available channels with a focus on digital. 

You will develop detailed content plans, manage production timelines and budgets and work with external suppliers to create high quality content that communicates our brand and creates loyal Tradelink customers. 

Further, you will have the opportunity to not only create amazing pieces of content day in and out, but also to take charge in creative and analytical content strategy sessions, social media planning and execution. You will be encouraged and expected to think outside-the-box and gain confidence in your decision-making and storytelling capabilities. 

This position will be based in our Tradelink Head Office in Banyo, QLD.

Your responsibilities include, but not limited to:

• Conceptualise, plan and execute a 360-degree content plan that covers all our marketing channels and content mediums – written, video, stills, GIFs and more
• Curating and distributing third party content from the Tradelink branch network as well as from our customers, suppliers and partners
• Monitoring and reporting on content trends, being an advocate for digital and content marketing within the business and influencing stakeholders with your ideas and creativity
• Ensure all content and communication channels are on brand and have a consistent tone of voice 
• Understand our varied customer base, their psychographic and demographic profiles, and responding with ideas that connect with our customers on an emotional level resulting in improved brand image
• Manage and grow our social media presence and engagement through innovative content that connects and creates Tradelink fans
• Work collaboratively with the Marketing Trading team to bring the promotional and product calendar to life through our content
• Create engaging content with effective CTA’s to achieve optimal results and drive revenue by increasing website traffic and optimising conversion to increase sales

About You

To be successful in this role you will possess:

• 3 to 5 years’ experience in a content producer or digital marketing role 
• Proven track record in growing digital presence for brands 
• Established network of photographers, writers and videographers who delivery high quality branded content 
• Excellent understanding of the digital landscape including but not limited to eCommerce, social media, email marketing
• Good understanding of business commerciality, web analytics and ability to assess ROI 
• Understanding of SEO principles in relation to content management
• People person, with the ability to develop and maintain relationships
• Flexible and resilient with ability to work in a fast paced, demanding yet rewarding environment
• Excellent verbal, written and presentation skills, with a very high attention to detail
• Knowledge of Sprout Social, Big Commerce, Eventbrite, Asana, Google AdWords is advantageous

About Us

Tradelink offers a close-knit team environment combined with the benefits of an extensive national branch network as well as the support of Fletcher Building – an international player within the building and construction industry.

With more than 200 retail branches and 100 showrooms across the country, we sell a high-quality range of bathroom, laundry and kitchen products as well as tools, parts and fittings. With 150 years in the industry, there’s a reason we’re Australia’s trusted name in plumbing supplies.

As we bounce back from the impact of Covid-19, the team are operating a temporary 9-day fortnight where you are given the opportunity to shape your working week around what suits you.