The Opportunity
We’re on a mission to grow and engage our loyal Tradelink customer base. This newly created role is tasked with growing broad as well as targeted awareness for Tradelink across a wide customer base through close management and execution of targeted content to support promotions, product and brand activity, they are responsible for the management of content across all Tradelink channels.
Reporting to the Marketing Manager, you will be responsible for supporting the generation of promotional and product calendar and ensuring that delivery of content is timely, accurate and aligns with our promotional goals. You will need to be highly organised and completely comfortable with demanding deadlines and hands on development and hands-on execution of content.
As Content Manager you will focus on execution of content, ROI and driving top line sales through promotional activity via digital channels.
This is much more than a digital role. While growing our digital content and engagement is a significant part of this role, the other aspects require a thorough analysis of trends and insights to optimise ROI measure success of content.
This position will be based in our Tradelink Head Office in Banyo, QLD.
Your responsibilities include, but not limited to:
- Plan, execute and measure execution of all digital content
- Build social media presence and influence with B2C and B2B customers
- Manage customer database and all marketing communication to customers
- Build content strategy that increases awareness for Tradelink and our product offer with a focus on ROI
- Develop KPIs that demonstrate efficiency of the promotional and product calendar, content and report regularly to Marketing Manager
- Support growth in website traffic, conversation rates and ultimately sales on the B2C eCommerce website
- Support current B2B platform, Tradedoor, and business in expanding our digital B2B customer experience
- Working collaboratively with category and network marketing teams to ensure our digital merchandising is always up to date with current market demand
- Work closely with Content Producer to brainstorm new and creative growth strategies and deliver created content across all channels.
About You
To be successful in this role you will possess:
- 3+ years digital marketing experience with end to end management of campaigns and promotions
- Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI
- Excellent understanding of the digital landscape including but not limited to eCommerce, social media, email marketing
- Excellent understanding of business commerciality, web analytics and ability to asses ROI
- Experience in using Google Analytics to derive insights and drive content decisions
- Be able to execute content across channels ie. setting up and sending eDMs, scheduling social content, working within a website CMS.
- Understanding of SEO principles in relation to content management
- Strong project management skills with a very high attention to detail, and ability to support execution of high-quality content
- Strong people person, with the ability to develop and maintain relationships
- Analytical and ability to develop insightful reports to measure success of promotional activity
- Flexible and resilient with ability to work in a fast paced, demanding yet rewarding environment
- Excellent verbal, written and presentation skills
About Us
Tradelink offers a close-knit team environment combined with the benefits of an extensive national branch network as well as the support of Fletcher Building – an international player within the building and construction industry.
With more than 200 retail branches and 100 showrooms across the country, we sell a high-quality range of bathroom, laundry and kitchen products as well as tools, parts and fittings. With 150 years in the industry, there’s a reason we’re Australia’s trusted name in plumbing supplies.
As we bounce back from the impact of Covid-19, the team are operating a temporary 9-day fortnight where you are given the opportunity to shape your working week around what suits you.