The Opportunity
We’re on a mission to grow and engage our loyal Tradelink customer base.
We’re looking for a creative content producer to own our content creation process and production to increase engagement with our customers. If you have great storytelling skills and like the idea of working with interior designers, architects, plumbers and builders, this is the job for you.
As a Content Producer at Tradelink, you will play a pivotal role in conceptualising and producing engaging content that speaks to our customers through all available channels with a focus on digital.
You will develop detailed content plans, manage production timelines and budgets and work with external suppliers to create high quality content that communicates our brand and creates loyal Tradelink customers.
Further, you will have the opportunity to not only create amazing pieces of content day in and out, but also to take charge in creative and analytical content strategy sessions, social media planning and execution. You will be encouraged and expected to think outside-the-box and gain confidence in your decision-making and storytelling capabilities.
This position will be based in our Tradelink Head Office in Banyo, QLD.
Your responsibilities include, but not limited to:
- Conceptualise, plan and execute a 360-degree content plan that covers all our marketing channels and content mediums – written, video, stills, GIFs and more
- Curating and distributing third party content from the Tradelink branch network as well as from our customers, suppliers and partners
- Monitoring and reporting on content trends, being an advocate for digital and content marketing within the business and influencing stakeholders with your ideas and creativity
- Ensure all content and communication channels are on brand and have a consistent tone of voice
- Understand our varied customer base, their psychographic and demographic profiles, and responding with ideas that connect with our customers on an emotional level resulting in improved brand image
- Manage and grow our social media presence and engagement through innovative content that connects and creates Tradelink fans
- Work collaboratively with the Marketing Trading team to bring the promotional and product calendar to life through our content
- Create engaging content with effective CTA’s to achieve optimal results and drive revenue by increasing website traffic and optimising conversion to increase sales
About You
To be successful in this role you will possess:
- 3 to 5 years’ experience in a content producer or digital marketing role
- Proven track record in growing digital presence for brands
- Established network of photographers, writers and videographers who delivery high quality branded content
- Excellent understanding of the digital landscape including but not limited to eCommerce, social media, email marketing
- Good understanding of business commerciality, web analytics and ability to assess ROI
- Understanding of SEO principles in relation to content management
- People person, with the ability to develop and maintain relationships
- Flexible and resilient with ability to work in a fast paced, demanding yet rewarding environment
- Excellent verbal, written and presentation skills, with a very high attention to detail
- Knowledge of Sprout Social, Big Commerce, Eventbrite, Asana, Google AdWords is advantageous
About Us
Tradelink offers a close-knit team environment combined with the benefits of an extensive national branch network as well as the support of Fletcher Building – an international player within the building and construction industry.
With more than 200 retail branches and 100 showrooms across the country, we sell a high-quality range of bathroom, laundry and kitchen products as well as tools, parts and fittings. With 150 years in the industry, there’s a reason we’re Australia’s trusted name in plumbing supplies.
As we bounce back from the impact of Covid-19, the team are operating a temporary 9-day fortnight where you are given the opportunity to shape your working week around what suits you.